ECN

Fed up of feeling like a cash cow to its previous telecoms supplier dairy giant Clover decided it was time to look elsewhere.

For most of us understanding how our milk gets from a cow to our cornflakes is not something we put a lot of thought into. But like any commercial operation there are a lot of industrial and business processes that take place to get the carton into our fridge. Perhaps surprisingly to some is that Clover relies heavily on an outbound call centre to generate most of its own sales.

With copper theft rife, Songimali saw a market opportunity to offer wireless telecoms services, and ECN was more than willing to help.

Catering effectively to every market sector is very challenging. Often this creates the potential for partnerships to be formed. One such example is the relationship which exists between ECN and telecoms reseller, Songimali. “When ECN started, we had no cost-effective model for servicing smaller customers,” says Andy Openshaw, ECN’s chief commercial officer.

New entrant, ECN, is fighting the good fight to bring improved services, at reasonable costs, to customers.

“In a well-functioning market, competing suppliers are incentivised to reduce costs and innovate with new products and services. Unfortunately the current regulatory roadblock is preventing this from happening and the ultimate loser is the consumer. ICASA has finally issued the new electronic communications licenses.